In a few moments Gordon Brown will release his vision for public service reform. Billed as a radical move away from centralised provision and control towards greater localism, individuals will have the power to demand certain levels of service under new public service ‘entitlements’.
The concept of minimum standards of public services has seemed to come out of the blue. But entitlements are not a new idea. They have grown out of John Major’s Citizen’s Charter introduced in 1991 to guarantee formally the level of quality that services users could expect from public services. It was one of the first steps towards a establishing a more ‘user-centric’ system – although it left a long way to go. 42 national and over 10,000 local charters later, the Labour Government pushed on further when it took office in 1997. Yet even after a decade of targets, choice and voice, the citizen is still not truly at the heart of public services.
Many lessons can be learned from the Citizen’s Charter scheme, notably that entitlements must be clear, enforceable and realistic in their expectations of what can and can’t be provided. These points are all the more imperative in today’s economic climate. Perhaps it is due to their economic crisis firefighting by the Number 10 media team that entitlements and public service reform more generally has remained under the radar.
As such, last year’s Public Administration Select Committee (July 2008) report - ‘From Citizen’s Charter to Public Service Guarantees’ – was largely hidden. This report proposed the (re)introduction of public service guarantees and highlighted the fact that many commitments to minimum services were already in place (largely in response to a decade of Labour’ stop-down target regime). In terms of health, for example, the NHS Constitution (2008) laid down certain entitlements for patients. The Customer Service Excellence criteria, introduced without fanfare in the same year, replaced the Charter Mark of 1992. Both these initiatives sought to apply a standard which promotes excellence in public services, particularly from the perspective of service users.
That the Charter Mark and Citizen’s Charters are being replaced with variations on the same theme demonstrates the difficulty in enshrining service quality standards to meaningful effect. In particular, it begs several questions:
• To what extent will these universal minimum service level guarantees go further than targets?
• Surely their credible enforcement will require the same level of bureaucratic audit, regulation and inspection?
• To what extent will the public tolerate variation above and beyond these standards in other areas? (That is, will flexibility at a local level – expected as part of the decentralisation process – heighten the ‘postcode lottery debate’ all the more?
• How can the public be involved in the process of setting the bar for entitlements?
To get public buy-in of this long term evolving policy will require much better communication by the political class. At a time when long term cost drivers meet rising demand public service reform has rarely been more needed. But finance is scarce and the entire democratic due process is under threat. Clear and honest communication with the public is going to be just the starting point if these entitlements are going to be credible. Otherwise, they will fall into the abyss of political gimmickry and jeopardise the entire public service reform process. We can’t afford for our politicians to take that risk.